WHY OUR Brands ARE under threat
Instead of research-backed, evidence-based initiatives, recent government interventionist policies around the globe are taking aim at restricting the ability of brands to both attract and differentiate themselves in an already crowded marketplace.
We're a membership organisation working across multiple categories under threat from regulators and policymakers. Our members include associations representing categories and brands under threat of regulatory intervention, designers, brand experts and brand owners themselves.
Why are we called "Endangered Species"? Because policy makers, lobbyists and governments are endangering the future of many of the best brands in the world by threatening to create legislation that curtails, restricts and ultimately focuses on traditional and often unproven strategies to reduce and/or restrict consumption.
our goals
We want to:
1. Use creativity and design to protect brands, using positive and educational labelling.
2. Help Brands and Brand Owners to protect their cultural assets and properties.
3. Create debate and positive discussion around regulation and legislation of brands.
Our movement
We want to elevate the conversation to make the public aware of the impact these challenges and restrictions will have on brands. As inflationary pressures take hold in the UK and beyond, we provide a cross-category, evidence-based mouthpiece to ensure the public are aware of both the increases in costs that will follow and the removal of brands we all love and enjoy.
We want to make sure the brands we see, feel, touch, follow and grow old with in our cultural and daily lives are allowed to continue to make a positive contribution to consumers and the economy.
categories under fire
Food
Alcohol
Sugary drinks
